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ScreenScore FAQ

  • What is a ScreenScore?

    ScreenScore is an algorithm comprised of an actor's searches and articles in PMC publications, performance data, awards nominations & wins and TV and film development. The resulting score is an accurate measurement of an actor's overall familiarity and appeal with audiences.

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  • How do I sign up for ScreenScore?

    Please call 323-617-9555 or email support@luminatedata.com and a member of our sales team will be happy to help you, or click here to have us contact you.

ScreenScore Frequently Asked Questions

  • What's a good ScreenScore?

    ScreenScore consists of over 50,000 actors and continues to grow. Just to be included in ScreenScore means an actor has achieved a significant amount of success. A "perfect" ScreenScore is 100. However, a good ScreenScore really depends on the needs of your specific project. If a project requires very well known actors, IE "household names" then a ScreenScore of 90 and above may be appropriate, however many actors with ScreenScores in the 70's or 80's can have strong followings among specific demographic groups as well and bring significant value to a new film or TV series.

  • Does ScreenScore favor TV or film actors?

    Neither. ScreenScore does tend to benefit actors who are successful in both film and television.

  • How do I add an actor to ScreenScore?

    Please email complete credits, representation information and photo art to support@luminatedata.com. Please note that to be included in ScreenScore an actor must have appeared as a series regular or guest star between September 2010 and present, and/or appeared as main title cast in a feature film that was released between January 2010 and present. Currently ScreenScore only includes actors working in television and films distributed in the US.

  • How do I update credits in ScreenScore?

    Please send any corrections to support@luminatedata.com and our team will update the listing in question within 24 hours.

  • How do I update representation info in ScreenScore?

    Please send any corrections to support@luminatedata.com and our team will update the listing in question within 24 hours.

  • What sources make up the social component of ScreenScore?

    ScreenScore incorporates the volume of searches for a particular actor and number of mentions in articles across PMC's editorial portfolio (Luminate's parent company), which is made up of 378 million monthly active users. PMC entertainment publications included in the score consist of Luminate, The Hollywood Reporter, Deadline, Indiewire, TVLine, GoldDerby and Vibe.

  • What sources make up TV ratings data?

    TV ratings data is licensed from ComScore. ComScore, through its TV Essentials service, monitors over 25 million televisions and 12 million households making it the largest TV ratings sample in the US. TV ratings data used to calculate ScreenScore pulls data for all scripted series and Made-for-TV movies that were originally broadcast between September 2010 and the present.

  • What credits are included in ScreenScore?

    More credits, or projects in TV and film, tend to boost an actor's ScreenScore. So what credits are included? ScreenScore includes all acting credits for actors that fit within the measurement time frame. Additionally, ScreenScore only includes credits for actors when they are working as an actor in a project. Actors that work on a film or TV series as a producer, for example, will not see any benefit to their ScreenScore for that project if they aren't seen on screen. For example, George Clooney, who executive produced ARGO, does not receive any benefit from the success of the film in calculating his ScreenScore because he never appeared on screen.

  • What is the measurement time frame?

    Measurement time frame simply refers to the years in which ScreenScore measures an actor's performances. ScreenScore measures films that were released in the US between January 2010 and the present. ScreenScore measures scripted and made-for-TV movies that were originally broadcast between September 2010 and the present in the US.

  • What projects are included in Upcoming Projects of an actor's ScreenScore?

    Upcoming projects account for up to 5% of the overall composition of an actor's ScreenScore. Upcoming projects in film include any film awaiting release, currently in post production, production or pre production. Upcoming projects in TV include any pilot pick up or series pick up being actively developed for the upcoming television season.

  • How is sentiment calculated?

    Sentiment measures the expressed opinion (positive, neutral and negative) of a writer. ScreenScore does not rely on sentiment measurement to calculate an actor's score, but includes it for users' reference as a powerful complement to an actor's familiarity and appeal. Like many things in the social data ecosystem, sentiment is a rapidly evolving tool. While challenges like accurately identifying and classifying irony, sarcasm, and emoticons exist, ScreenScore and its technology partners are meeting that challenge with increasingly sophisticated, Twitter syntax-specific tools.

  • What award types are included in ScreenScore?

    Awards account for 10% of the overall composition of an actor's ScreenScore. Award categories are limited to best actor/supporting actor awards across the Oscars, the Golden Globes, the Emmys, SAG Awards and the Independent Spirit Awards.

  • What is Similar To?

    "Similar To" notes actors who have auditioned for the same roles. It means that they are in the same general gender and age cohort, but may have different physical characteristics or have different ScreenScores.